Privacy Policy

1. Information We Collect

Depending on how you interact with our store, we may collect:

• Identity and contact information: your name, billing address, shipping address, email address and phone number.
• Order information: products purchased, order value, transaction details, delivery status, returns, refunds and customer-service history.
• Payment information: payment method and payment-status information. Complete card, UPI or banking credentials are processed by authorised payment providers and are not directly stored by us.
• Account information: login credentials, saved addresses, preferences and account activity where customer accounts are enabled.
• Device and usage information: IP address, browser type, device type, operating system, pages viewed, referring URLs, clicks and website activity.
• Marketing information: newsletter subscriptions, campaign interactions, advertising preferences and consent choices.
• Communications: information included in emails, contact forms, WhatsApp messages, telephone calls, reviews, feedback or support requests.

2. How We Collect Information

We collect information:

• directly from you when you place an order, create an account or contact us;
• automatically through cookies, pixels and similar technologies;
• from Shopify and applications used to operate our store;
• from payment gateways, delivery partners and service providers; and
• from advertising, analytics and social-media platforms where legally permitted.

3. How We Use Personal Information

We may use personal information to:

• process, confirm, fulfil and deliver orders;
• verify payments and prevent fraudulent or unauthorised transactions;
• manage returns, refunds, cancellations and customer-support requests;
• communicate order, delivery and account updates;
• operate, maintain, secure and improve our website and services;
• personalise product recommendations and website experiences;
• send promotional communications where you have consented or where otherwise permitted;
• measure advertising and website performance;
• comply with tax, accounting, consumer-protection and other legal obligations; and
• establish, exercise or defend legal claims.

4. Legal Basis and Consent

We process personal information only for lawful purposes, including fulfilling your order, providing requested services, complying with legal obligations, preventing fraud, protecting legitimate business interests, and acting on your consent where consent is required.

You may withdraw consent for optional processing, including marketing communications, by using the unsubscribe link in an email or contacting us. Withdrawal does not affect processing that occurred before withdrawal or processing required by law.

5. Shopify

Our online store is hosted by Shopify. Shopify processes personal information when you visit our store, use store features or complete a purchase. Information may be shared with Shopify and its service providers to host and operate the store, process transactions, prevent fraud, provide analytics and deliver ecommerce services.

Shopify and its service providers may process information outside India in accordance with their applicable privacy and security practices.

6. Payment Processing

Payments may be processed by third-party payment providers made available at checkout, including Razorpay, PayPal or other authorised providers. These providers process payment information under their own privacy policies.

We generally receive payment confirmation, transaction identifiers, payment method and status information. We do not directly receive or store complete card details, UPI PINs or internet-banking credentials.

7. Sharing of Personal Information

We may share personal information with:

• Shopify and ecommerce applications used by our store;
• payment gateways and fraud-prevention providers;
• courier, logistics and fulfilment partners;
• cloud-hosting, customer-support, email, SMS and WhatsApp service providers;
• analytics, advertising and marketing platforms, subject to applicable consent requirements;
• professional advisers such as accountants, auditors, insurers and legal advisers;
• government authorities, courts or regulators where required by law; and
• a successor entity in connection with a merger, acquisition, restructuring or sale of business assets.

We do not sell personal information for monetary consideration. Service providers are expected to use personal information only for the services they provide to us.

8. Cookies and Similar Technologies

We and our service providers may use cookies and similar technologies to:

• keep the website and checkout functioning;
• remember preferences and cart contents;
• protect accounts and detect fraud;
• understand website traffic and performance; and
• measure and personalise advertising where permitted.

You can manage cookies through your browser and through any consent or privacy controls displayed on our website. Blocking essential cookies may prevent parts of the store or checkout from working correctly.

9. Marketing Communications

Where permitted, we may send promotional emails, SMS or WhatsApp communications about products, offers and wellness updates. You can opt out at any time by using the unsubscribe option provided or contacting us.

Transactional messages relating to orders, payments, deliveries, returns, security or customer support may still be sent when necessary.

10. Data Retention

We retain personal information only for as long as reasonably necessary for order fulfilment, customer support, fraud prevention, accounting, tax, legal compliance and dispute resolution.

When information is no longer required, we may delete, anonymise or securely dispose of it, subject to applicable legal and operational requirements.

11. Security

We use reasonable administrative, technical and organisational safeguards designed to protect personal information against unauthorised access, misuse, loss, alteration or disclosure.

No internet transmission or electronic-storage method is completely secure. Customers are responsible for protecting their account credentials and should contact us immediately if they suspect unauthorised activity.

12. International Data Transfers

Shopify and some service providers may process or store personal information outside India. Where such transfers occur, we rely on applicable contractual, organisational and legal safeguards.

13. Your Privacy Rights

Subject to applicable law, you may have the right to:

• request information about the personal data we process;
• request access to or a copy of your personal data;
• request correction or completion of inaccurate information;
• request deletion or erasure where legally permitted;
• withdraw consent for consent-based processing;
• opt out of promotional communications;
• raise a grievance regarding our handling of personal data; and
• nominate another person to exercise applicable rights where provided by law.

We may need to verify your identity before acting on a request. Certain information may be retained where required for legal, tax, security, fraud-prevention or contractual purposes.

14. Children’s Privacy

Our store is not intended for independent use by children who are not legally capable of entering into a purchase contract. We do not knowingly collect personal information from children without legally valid consent from a parent or lawful guardian where such consent is required.

15. Third-Party Links

Our website may contain links to third-party websites, social-media platforms or services. We are not responsible for their privacy, security or content. Review the privacy policy of each third party before providing personal information.

16. Grievance and Privacy Contact

For privacy questions, requests, complaints or withdrawal of consent, contact:

Please include your name, contact details, order number where relevant, and a clear description of your request.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, business practices or legal requirements. The updated version will be posted on this page with a revised “Last updated” date.